Color Psychology
The Power of Color
Color psychology is the study of how colors affect human behavior and emotion. It's a critical tool in branding, marketing, and design, helping to shape perception and drive action.
Red
Passion, Energy, Danger, Action
Food, Retail, Entertainment
Blue
Trust, Calm, Stability, Logic
Tech, Finance, Healthcare
Green
Growth, Balance, Nature, Health
Environment, Wellness, Non-Profit
Yellow
Optimism, Warmth, Happiness, Clarity
Food, Energy, Marketing
Orange
Creativity, Enthusiasm, Youth, Adventure
Creative, Youth Brands, Food
Purple
Luxury, Wisdom, Spirituality, Imagination
Luxury Goods, Beauty, Wellness
Black
Power, Elegance, Sophistication, Formality
Luxury, Fashion, Tech
White
Purity, Simplicity, Minimalism, Cleanliness
Healthcare, Tech, Fashion
Pink
Femininity, Sweetness, Nurturing, Playfulness
Beauty, Children's Products
Brown
Ruggedness, Earthiness, Reliability, Warmth
Outdoors, Coffee, Organic Products
AI Color Analyzer
Describe your brand, mood, or goal, and let our AI suggest the perfect color palette based on psychological principles.